We love the hip vibe, down-to-earth people and breathtaking scenery of Asheville! Our full-service bike shop provides the ultimate cycling experience with an Asheville feel. MustAsheville offers bike rentals and carries new and preowned, high-quality bikes and all of the gear you need to make every ride awesome. Our dog-friendly bike store offers products to help rescue dogs in need. We are part of Rags To Royals Bulldog Rescue.
Meet the man behind MustAsheville. Jeff is a bike matchmaker extraordinaire who pairs each person with the best bike for a fun and long-lasting relationship. His love began at the young age of 13 during his first triathlon. Jeff quickly became passionate about road, cyclocross and mountain competitions. Now, he rides for enjoyment and to maintain his sanity. Jeff’s dream is for all of his clients to become hooked on bikes too.